The popular movement Sprout to be Brussels was launched by a designer, who created a little Brussels sprout sticker, which was displayed here and there to bring a smile to people’s faces and to put certain strategic locations and initiatives in the spotlight.
That little Brussels sprout has now grown and spread across the city. It has been planted/stuck/displayed by citizens, artists, large and small businesses, and public and private bodies, such as the post office, Brussels Airlines and Bozar (the Centre for Fine Arts, Brussels), which has launched an initiative where everyone wearing a ‘Sprout’ badge between 28 June and 3 July can buy two entry tickets for the price of one. In August the museum is also hosting an exhibition featuring the most beautiful pictures tagged #sprouttobebrussels, so grab your camera and get creative!
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